Zum Hirschen

In the village square of “Unsere liebe Frau im Walde”, a pilgrimage site in South Tyrol, you will find the Hotel “Zum Hirschen”. For centuries, pilgrims and travellers of all persuasions have been welcomed here by the local inn, situated directly by the village square next to the pilrimage church. When this former pilgrims’ hostel was transformed into a hotel, a special emphasis was placed preserving the authenticity of the building and making its history come alive. The historic inn with its simple façade was fitted with a shingle roof and supplemented by a modern extension. Cubic balconies and the top storey’s larch wood façade characterise the new building’s clean lines, and a glass stairwell connects the hotel’s two wings.

The refined simplicity of the exterior extends to the interior spaces, which are in turn characterised by a reduction to the essentials and the use of natural materials, such as larch and natural stone floors, straight-lined wooden furniture and fabrics in selected colours. The three new room categories refer to the history of the house and to its surroundings: The “Hospitium” rooms have a simple design and a contemplative atmosphere. In the “Gasthof” rooms, nostalgic lamps and chairs from the old farmhouse parlor create a homely and welcoming ambience. The “Luc” rooms are named after the highest mountain in the Nonsberg Group. They feature broad windows overlooking nature and are fitted with modern minimalist furniture.

The hotel has a sauna that boasts panoramic views. The food in the hotel restaurant and bistro is prepared according to the slow food philosophy. And the hotel bar is located in the medieval vaulted cellar.

Find more background information on the house in our HomeStory!

What to do

Active holidays in nature: Mountaineering, hiking, mountain biking in summer, snowshoeing, ski tours, downhill skiing and tobogganing in winter, trips to Merano, Bolzano and Trento.

Why we like this house

Hotel “Zum Hirsch” is set apart by its understated ambience and refined details. It is an inspiring refuge for holidaymakers seeking rest, active relaxation, and culinary delights admidst the mountain landscape.

This house is great for

Active vacationers and those in search for relaxation, families, foodies


Region IT – Italy, South Tyrol, Unsere liebe Frau im Walde
Name Zum Hirschen
Scenery In the village square amidst meadows and mountains
Number of guests 30 rooms - 60 guests
Completed 2017
Design Lorenzo Aureli, Modena
Published Süddeutsche Zeitung (December 2022), Living at home 7/2019, DIE ZEIT 3/2019, Rivista dell'architettura italiana – 14/2017, Platform Magazine 2018
Awards GEO SAISON: Top 100 Hotels in Europe, Best Italian Interior Design Selection (Platform) 2018, Historischer Gastbetrieb 2018, Eco label Blaue Schwalbe, Der Historische Gastbetrieb des Jahres in Südtirol 2019
Architecture Historical, Old & new
Accomodation Hotel
Criteria Rooms for 1-2 (hotel), Hiking, Mountains, Restaurant, Sauna, Skiing, Wine

Availability calendar

The calendar shows the current availability of the accommodation. On days with a white background, the accommodation is still fully available. If an accommodation has more than one rentable unit, days with free capacities are shown with a light grey background. On days with a dark grey background, the accommodation is not available.




  1. Ich war vor kurzem zum insgesamt 5.ten mal im Hirschen, und hab die Entwicklung vom einfachenGasthof mit 5 Sterne-Küche und Koch, hin zum jetzigen Hotel mit einzigartigem Ambiente mitmachen können.

    Das was Edith Kofler mit Sohn und Tochter hier Tag für Tag schaffen, ist einfach meiner Meinung nach nicht zu topen, da hier vom Herzen her gedacht und gemacht wird.

    Am deutlichsten wird es glaube ich, wenn ich mit meiner Frau aus Nordbayern kommend, auf dem Weg nach Cannes, für 3 Tage eine Zwischenstopp in Unsere liebe Frau im Walde extra gemacht haben. Das Navi musste förmlich gezwungen werden, die Route zu berechnen ?.

    Oft sind Beschreibungen nur schöne Worte, hier reichen die Worte einfach nicht, das rüberzubringen was hier der Gast geboten bekommt und einfach ankommen kann, und Ruhe und Kraft zu tanken.

    Für meine Frau und mich heißt Südtirol…Gasthof zum Hirschen!
    Translate comment

Your email address will not be published. Required fields are marked *
For booking enquiries, please contact the respective accommodation. How does HOLIDAYARCHITECTURE work? Read our FAQ.